What is #TheCircle
THIS WEEK SQUARESPACE HAS RELEASED A NEW GROUP CALLED THE CIRCLE AND IT REFLECTS THE GROWTH OF AGENCIES, DEVELOPERS, SMALL BUSINESS OWNERS, AND MORE THAT ARE USING THE PLATFORMS TO CREATE WEBSITES. TO RECOGNISE THIS GROUP, SQUARESPACE LAUNCHED SQUARESPACE CIRCLE TO ADD ANOTHER LAYER OF SUPPORT AND PLACE FOR THE COMMUNITY TO ENGAGE IN.
WHY IS THIS IMPORTANT?
The creation of the Circle shows two things:
1) SquareSpace is paying attention to their customer’s behaviours.
2) Creatives and agencies are using SquareSpace more and more to deliver websites for clients
Technology and the Internet moves so fast that companies need to make sure that they are watching their customer’s behaviours patterns and are able to adapt to them. The introduction of the Circle shows that SquareSpace has it’s fingers on the pulse of users and, for me, it is important to invest into a platform that will be able to consistently suit my needs.
With the introduction of more small businesses and startups, there is a real gap in the market for a website agency or developer that can create stunning websites but is able to teach others how to use the platform and not charge a fortune for small changes.
WHO IS IN THE CIRCLE AND WHAT ARE THE BENEFITS?
Users that have three or more active websites on the platform have been invited to join Circle and bask in the glory of what they have created. Which is thus:
- Six month trial periods
o As many Circle members create websites for others, the 14 day trial period can cause complications due to the nature of building a website for someone else. Those that are a member of Circle will enjoy the benefit of having a six month trial period to successfully build complicated websites and better serve clients.
- More streamlined customer service
o When Circle members contact customer service at SquareSpace, the process will be optimised to meet the unique questions and needs that they have.
- Restricted content
o To help Circle members further grow, SquareSpace is working on creating member-only materials to help. These range from marketing materials to advanced guides and more.